Recommended influencer marketing platforms with good ROI
Hey G2! Can anyone in this community recommend influencer marketing platforms with good ROI? Upfluence, Sprout Social Influencer Marketing, and Afluencer are some of the best choices, according to G2’s influencer marketing platforms page. See my full top 10 influencer marketing platforms list below.
1. Upfluence
Renowned for its advanced ROI tracking and e‑commerce integration, Upfluence delivers detailed insights into influencer-driven sales via custom dashboards, affiliate links, and automated payments. It’s the top choice for brands that want to tie influencer activity directly to revenue.
2. Sprout Social Influencer Marketing
Praised for its AI-powered Affinity Engine and unified performance dashboards, Sprout Social lets marketers identify high-potential creators and measure ROI seamlessly alongside other social metrics. It’s perfect for teams that want influencer campaigns integrated within their broader social media strategy.
3. Afluencer
Praised for its freemium micro-influencer marketplace with performance-driven analytics, Afluencer enables businesses to test campaigns at low cost while accessing engagement and conversion insights. It’s a smart pick for startups that need to maximize ROI with minimal upfront expense.
Known for its robust sales attribution tools, Later Influence lets you track conversions both online and in-store using promo codes, conversion pixels, and retail lift studies. This makes it ideal for brands that want clear, measurable ROI and reliable performance data from influencer efforts.
5. Tracknow
Lauded for its affiliate-style real-time tracking dashboard, Tracknow provides clear insights into clicks, sales, and commission attribution. It’s a great solution for e-commerce teams focused on ROI tied directly to measurable sales outcomes.
6. Captiv8
Known for its integrated affiliate tracking and real-time campaign reporting, Captiv8 combines influencer discovery with hard-dollar performance metrics. It suits brands that want to manage campaigns end-to-end and evaluate ROI with precise data.
7. Meltwater
Celebrated for its ROI-focused media monitoring and influencer reach measurement, Meltwater lets marketers quantify earned impressions and conversions alongside paid efforts. It's perfect for teams aiming to demonstrate influencer impact on overall brand visibility and sales.
8. CreatorIQ
Renowned for its enterprise-level influencer scoring and ROI attribution dashboards, CreatorIQ provides detailed insights into which creators drive the most value. It’s an excellent choice for growth-stage brands investing in data-driven influencer strategies.
9. inBeat
Highlighted for its performance validation and automated tracking of influencer content, inBeat helps ensure you only pay for verified engagement. It works well for brands focused on ensuring ROI before scaling influencer spends.
10. SARAL
Known for its cost-effective influencer outreach with measurable campaign analytics, SARAL gives startups the ability to refine strategies based on conversion data. Ideal for lean teams seeking influence marketing with transparent ROI from the start.
Have you used any of the influencer marketing software from G2’s category listed above? Let me know your experiences below in the comments. Based on your professional experiences, what influencer marketing platforms with good ROI would you recommend?
