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Compare Hightouch and RudderStack 
At a Glance
Market Segments
Mid-Market (62.9% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free Per Month
Free 1000000 events Per Month
Hightouch
Star Rating
(376)4.6 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansRudderStack
Star Rating
(50)4.7 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free 1000000 events Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that RudderStack excels in Real-Time Integration with a score of 8.8, while Hightouch shines even brighter with a score of 9.6, indicating that Hightouch may provide a more seamless experience for real-time data syncing.
- Reviewers mention that RudderStack's Data Enrichment capabilities score lower at 8.0 compared to Hightouch's 8.9, suggesting that users may find Hightouch more effective for enhancing their data quality.
- G2 users highlight that Hightouch offers superior Custom Connectors with a score of 8.7, while RudderStack's score is not specified, indicating that Hightouch may provide more flexibility in integrating with unique data sources.
- Users on G2 report that Hightouch's Data Mapping features are rated higher at 8.9 compared to RudderStack's 8.3, suggesting that Hightouch may offer a more intuitive interface for mapping data fields.
- Reviewers mention that RudderStack has a strong score of 9.5 in Data Encryption, which is crucial for security, while Hightouch also performs well with a score of 8.4, indicating that both products prioritize data security but RudderStack may have a slight edge.
- Users say that Hightouch's Workflow Automations are rated at 8.8, slightly lower than RudderStack's 9.0, suggesting that RudderStack may provide a more robust solution for automating data workflows.
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Pricing
Entry-Level Pricing
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
RudderStack
Free
Free
1000000 events Per Month
Best for startups and small teams who need to stream event data
- 15+ SDK sources
- 180+ cloud destinations
- Warehouse Destinations
Free Trial
Hightouch
Free Trial is available
RudderStack
Free Trial is available
Ratings
Meets Requirements
9.0
296
9.1
47
Ease of Use
9.2
299
9.0
47
Ease of Setup
9.1
138
8.9
35
Ease of Admin
9.0
128
9.3
34
Quality of Support
9.2
248
9.6
46
Has the product been a good partner in doing business?
9.4
125
9.5
35
Product Direction (% positive)
9.4
272
10.0
44
Features by Category
Data
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.7
6
Analytics
Not enough data
5.7
5
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diverse Extraction Points
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
9.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
76
8.4
15
8.6
71
8.7
15
7.9
62
6.9
14
7.7
62
8.5
14
Intelligence
8.3
65
6.0
12
7.2
56
5.2
10
7.7
58
5.2
10
Development
9.6
12
8.8
8
9.3
12
Not enough data
9.2
11
Feature Not Available
9.5
13
Not enough data
9.0
10
Not enough data
9.6
12
Not enough data
9.0
10
Feature Not Available
Management
8.6
13
Not enough data
9.0
12
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
Feature Not Available
Not enough data
Security
9.5
11
Not enough data
9.5
13
Not enough data
9.6
12
Not enough data
Integration Options
9.4
11
Feature Not Available
9.2
10
Feature Not Available
9.0
10
Not enough data
8.3
9
Feature Not Available
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Development
9.4
37
8.9
6
8.7
32
6.3
5
Management
8.8
35
6.0
5
9.4
38
7.7
5
Integration Options
9.2
30
6.0
5
8.6
27
6.3
5
9.4
33
7.7
5
8.4
25
5.7
5
Data Management
9.3
69
Not enough data
8.7
57
Not enough data
9.3
68
Not enough data
9.4
67
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
50
Not enough data
7.4
49
Not enough data
Monitoring and Management
8.4
59
Not enough data
8.2
56
Not enough data
Cloud Deployment
Feature Not Available
Not enough data
8.7
50
Not enough data
Generative AI
6.1
16
Not enough data
6.3
16
Not enough data
Data Management
8.5
103
8.3
10
8.2
85
7.8
10
8.6
103
7.7
10
8.9
119
8.7
10
8.2
95
7.2
10
Functionality
8.1
102
7.4
9
8.8
108
9.0
10
8.4
108
7.0
9
9.0
102
9.2
11
9.4
111
9.5
10
9.3
111
9.5
11
8.2
85
8.1
9
Security
8.4
92
9.4
9
8.4
80
8.3
9
Generative AI
6.3
28
6.0
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hightouch and RudderStack are categorized as Customer Data Platform (CDP), E-Commerce Data Integration, iPaaS, and Reverse ETL
Reviews
Reviewers' Company Size
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RudderStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.9%
Information Technology and Services
15.7%
Financial Services
14.9%
Marketing and Advertising
5.3%
Leisure, Travel & Tourism
3.5%
Other
41.6%
Computer Software
20.4%
Information Technology and Services
10.2%
Retail
8.2%
Hospital & Health Care
8.2%
Furniture
6.1%
Other
46.9%
Most Helpful Reviews
Hightouch
Most Helpful Favorable Review
Verified User in Consumer Services
The product has a very intuitive and easy to use interface. There were a lot of pricing options, but the best part was that for simple use cases like excel connections, it was completely free. The biz dev team was also very helpful and very prompt in their...
Most Helpful Critical Review
Verified User in Market Research
- Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data. - Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time...
RudderStack
Most Helpful Favorable Review
Harshil S.
Verified User in Information Technology and Services
Very intuitive UI, a single source to send uniform data to multiple marketing, open-source very easy to integrate the SDKs, I use Braze, Amplitude, Snowflake with it, great Slack support at all times too.
Most Helpful Critical Review
Verified User in Consumer Services
The product has a very intuitive and easy to use interface. There were a lot of pricing options, but the best part was that for simple use cases like excel connections, it was completely free. The biz dev team was also very helpful and very prompt in their...
Harshil S.
Verified User in Information Technology and Services
Very intuitive UI, a single source to send uniform data to multiple marketing, open-source very easy to integrate the SDKs, I use Braze, Amplitude, Snowflake with it, great Slack support at all times too.
Verified User in Market Research
- Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data. - Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time...
Alternatives
Discussions
What is Hightouch used for?
1 comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
RudderStack has no discussions with answers
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