Most recommended sales software for small businesses

I want to start a discussion with this expert sales engagement community to help identify the most recommended sales software for small business. There is no one perfect solution, but I would appreciate your feedback. Do you have experience using one of the top-rated software products in G2’s sales engagement software for small businesses category:

HubSpot Sales Hub - Best for small businesses seeking an all-in-one solution to streamline their sales processes

Best known for: Integrated CRM with robust sales automation tools.

Apollo.io - Best for small businesses focused on building and maintaining a robust pipeline

Best known for: Comprehensive lead generation and enrichment capabilities.

Bigin by Zoho CRM - Best for small businesses looking for an easy-to-use CRM to manage their sales processes without complexity

Best known for: Simplified CRM tailored for small businesses.

ActiveCampaign - Best for small businesses seeking to integrate marketing and sales efforts to drive growth through automation

Best known for: Combining email marketing with sales automation.

Salesloft - Best for small businesses seeking to standardize outreach processes

Best known for: Structured sales cadences and performance analytics.

Have you used any of the sales engagement software solutions listed above? Let me know if any of these software, or others, made a tangible impact on your small business that you can recommend? Let me know in the comments if you have other products to add to the list. Based on your experiences as small business professionals, what is the most recommended sales software?