Top Customer Data Platforms for Software Companies

Hey all, I’m exploring customer data platforms (CDPs) to help unify and activate user data across our product, marketing, and support tools. We’re a software company with multiple user touchpoints, so we’re looking for something that can give us clear, actionable insights—without turning into a data black hole.

Here are some of the top-rated CDPs I’ve found on G2, and I’d love to hear how they’re working for others in the software space:

1. Insider: It focuses heavily on personalization and omnichannel engagement. It sounds powerful for growth teams, but does it require a lot of setup?
2. Bloomreach: Combines customer data with content and product discovery. Curious if it’s a good fit for B2B SaaS, or more retail-oriented?
3. WebEngage: Offers CDP features alongside automation, analytics, and engagement tools. Anyone using this to centralize behavioral data?
4. FullStory: More of a digital experience platform, but it captures deep user behavior data. Can it pull double duty as a CDP?
5. Dotdigital: Known for email and engagement tools with some CDP functionality layered in. Wondering how well it integrates with other platforms.

If you’ve used any of these or replaced one with something better, I’d really appreciate hearing what helped your team make the call. What worked, what didn’t, and what surprised you along the way?