Braze Reviews & Product Details

What do you like best about Braze?

I've compared Braze with several simmilar CXDPs and their segmentation really stands out. Besides that, the platform is developed for success.

When we started the integration, we received a full package of onboarding steps. Next to that, there is a whole learning schedule and evcerything that makes it very easy to get to know the system, before doing the integrations. Even those are quickly done, if an integration is needed. I mean they have a lot of native integrations already. It's made so easy that you barely need any customer support, but even they are very organized and easy to approach. Review collected by and hosted on G2.com.

What do you dislike about Braze?

When looking for a CXDP, you want to have it fit like a glove. Braze does that, but they have so many options, that it seems like you're not using the full platform and missing out. Let's say, I haven't found any real issue yet. Review collected by and hosted on G2.com.

What do you like best about Braze?

Braze just gets it. It’s super easy to use and implement, brings all your channels together, and lets you build smart, personalised campaigns without the tech headache. Perfect for busy teams who want to move fast and make real connections. There are tons of resources and also love the community feature. Review collected by and hosted on G2.com.

What do you dislike about Braze?

There’s definitely a learning curve with Braze, and you’ll need to go through a ton of resources and documentation but honestly, that feels like part of the deal. The good news is, there’s plenty of suppot to guide you, and once you get the hang of it, it’s totally worth it! Review collected by and hosted on G2.com.

What do you like best about Braze?

Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. Review collected by and hosted on G2.com.

What do you dislike about Braze?

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. Review collected by and hosted on G2.com.

What do you like best about Braze?

Braze runs daily across our GTM motion at Drova. It’s plugged into our stack—Segment, Zoho, Relevance AI, PostHog—and powers key journeys like onboarding, email nurture, and free-to-paid conversion.

We’re triggering campaigns off CRM fields, custom events, and form submissions. Messaging is behaviour-driven and personalised at the account/contact level. Canvas Flow gives us the flexibility to adapt logic based on what users do (or don’t do) across web, email, and product.

Ease of use is solid once you’re up the curve. Building and testing canvases is smooth. We run Braze every day—it’s our primary channel for lifecycle comms. Even non-technical team members can confidently build and ship campaigns, as long as we’ve done the data groundwork.

And customer support? Best in class. Shoutout to Kathi—responsive, detailed, and genuinely helpful. That kind of support makes a huge difference when you’re moving fast. Review collected by and hosted on G2.com.

What do you dislike about Braze?

There’s still friction with custom event handling and data dependencies. If your event taxonomy or attributes are inconsistent, you’ll run into headaches—especially with API-based logic and identity management.

The platform expects a mature data setup. We’ve had to implement internal standards to keep campaigns organised and avoid errors—naming conventions, QA steps, branching rules. Liquid works well but has a steep learning curve for most non-technical marketers.

Pricing can scale quickly with MAUs and features. But if you’re serious about using Braze as your core lifecycle engine—not just a messaging tool—it pays off. Review collected by and hosted on G2.com.

What do you like best about Braze?

Braze is quite easy to navigate and use to send out marketing comms. It has many features that allow you to optimise your messaging, scheduling and segmenting. It's also good to see the Product teams constantly releasing new updates and fixes.

The Support team are wonderful. They're quick to respond, and very helpful.

Braze is my favourite CRM & messaging platform I've used. Review collected by and hosted on G2.com.

What do you dislike about Braze?

There's room for improvement in the UX of some of its features. For example heatmaps of your emails to see clicks, are only available for desktop view, not mobile view. In the Canvas and Campaigns homepages, there are too many columns taking up space, and when you unselect some columns from view, there is no way to save this as your default - you need to unselect these every time.

Braze has a lot of potential to improve its reporting features as these are lacking and clunky. Review collected by and hosted on G2.com.

What do you like best about Braze?

The Canvas journey builder, combined with Liquid templating and dynamic segmentation, lets me create highly targeted, event-driven campaigns across multiple channels with ease. It’s powerful, yet intuitive—great for both marketers and developers. Review collected by and hosted on G2.com.

What do you dislike about Braze?

What I dislike about Braze is the lack of detailed, easily accessible documentation for some advanced features like Liquid logic, webhook integration, and Canvas troubleshooting. Review collected by and hosted on G2.com.

What do you like best about Braze?

I think the UI/UX of the tool is easy. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Integration on the web is a bit difficult, at least with ours. Review collected by and hosted on G2.com.

What do you like best about Braze?

I use Braze daily as our core CRM platform, and it has consistently impressed me with its depth, flexibility, and ease of use. It strikes the right balance between being powerful for technical users and intuitive for marketers.

Braze’s interface is clean, logical, and highly user-friendly. The Canvas Flow Builder makes designing multi-channel journeys (email, push, in-app, SMS) incredibly intuitive. We were able to get up and running quickly thanks to clear documentation and smooth integration with tools like Segment and Snowflake. The Liquid templating engine adds depth for advanced personalization without compromising usability.

Braze offers a rich feature set — real-time segmentation, triggered messaging, personalization, and A/B testing all work seamlessly together. I particularly value the flexibility of Connected Content for pulling in dynamic external data, and Currents for real-time data streaming into our BI tools. You can really scale your CRM strategy without hitting platform limits.

Support has been responsive and helpful, and the learning resources (Braze Academy, documentation, and community) are top-tier. Whenever we’ve encountered an edge case or needed advice, we’ve had fast, knowledgeable responses.

Braze is now an indispensable part of our marketing tech stack. It's intuitive enough for daily use by marketers, yet powerful and flexible enough to support complex, data-driven campaigns. I’d highly recommend it to any team serious about modern customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Liquid personalization can be tricky to debug — it’s a powerful feature, but writing and testing complex logic sometimes requires a lot of trial and error. The AI helpers are improving the overall coding tho. Review collected by and hosted on G2.com.

What do you like best about Braze?

I've found Braze to be an incredibly user-friendly platform with a clean interface and intuitive navigation. It offers a robust suite of features for customer engagement, and I’ve been consistently impressed by the thoughtful design and functionality. The learning and training paths are especially helpful—whether you're new to the platform or looking to deepen your skills, the resources are well-organized and easy to follow. Overall, Braze makes it easy to execute complex campaigns while continuing to grow your knowledge along the way. Highly recommend for teams looking for a powerful, accessible marketing tool. Review collected by and hosted on G2.com.

What do you dislike about Braze?

While the platform is user-friendly overall, some of the more advanced features take time to fully understand and implement without prior technical knowledge. Thankfully, Braze offers great learning sessions to help users navigate these complexities. Review collected by and hosted on G2.com.

What do you like best about Braze?

I like using Braze because it is easy to use. I don't use all the functions that it has to offer, but I'm sure that those features are just as easy and simple to navigate. I mainly use Braze for work, so I'm thankful that Braze makes doing my job easy and quick! I use it multiple times a day to look up users information and backlog emails. Review collected by and hosted on G2.com.

What do you dislike about Braze?

I don't like that it doesn't remember my log in info. but i understand that it is for security purposes Review collected by and hosted on G2.com.