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Shopify Reviews & Product Details

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Shopify Demo - See an overview of your business as soon as you log in
Your Shopify account is designed to elevate the most important information you need to know as a business owner.
Shopify Demo - Free and paid responsive ecommerce themes
Browse hundreds of expertly-designed themes on the Shopify Theme Store.
Shopify Demo - Edit your theme without code
You can customize the look and feel of your store using the online store editor with no coding knowledge—or dig in to the code and take it as far as you'd like towards a custom experience.
Shopify Demo - Analyze your business in one place
You can sell on multiple sales channels using Shopify, including online channels like Instagram and in-person using Shopify POS. All of your analytics are together in a single place so you can see what's really happening in your business.
Shopify Demo - Thousands of apps to help run your business
From marketing to shipping to accounting and more, the Shopify App Store has free and paid apps to help you run your business efficiently, no matter which tools you want to use or connect to Shopify.
Shopify Demo - Get help whenever you need it
Our Shopify Support team is ready to help you with any questions you have, 24/7, on multiple channels including phone and email support. If you need even more help, you can turn to the Shopify Experts marketplace for a network of experts to help with technical, design, and marketing advice and im...
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4,683 Shopify Reviews

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4,683 Shopify Reviews
4.4 out of 5
4,683 Shopify Reviews
4.4 out of 5

Shopify Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Diego M.
DM
Customer support specialist
Mid-Market (51-1000 emp.)
"I love the stores"
What do you like best about Shopify?

In general, store segmentation involves dividing a retail space into different areas or sections, each designed to cater to a specific type of product or customer. The goal is to organize the space in a way that makes it easier for customers to find what they're looking for and for the store to optimize its sales flow. For example, in a clothing store, there might be separate sections for men, women, children, and accessories. This kind of organization helps improve the shopping experience and increases business efficiency. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

It's very likely that the option to enable dark mode simply isn't available on that platform or app. It doesn't mean it's impossible to do, just that the feature hasn't been implemented or isn't accessible in that environment. If you'd like, I can help you find alternatives or suggestions for other programs or devices that do have that option Review collected by and hosted on G2.com.

Taryn C.
TC
Talent
Small-Business (50 or fewer emp.)
"Couldn't run my business without it"
What do you like best about Shopify?

Shopify was easy to put together. Before Shopify, I was going live on Facebook to sell my jewelry & depending on writing claims with pen & paper, then invoicing thru PayPal or square. After an easy set up process, I was able is get my large inventory uploaded for my customers to shop anytime. Customer support was just a phone call away & was always helpful. Now I love hearing the cha-ching sound multiple times a day because Shopify also offers marketing emails & my store integrated easily with all social media channel's shops. I get sales & ship every day thanks to Shopify. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Sometimes it takes me a little time to figure out the media I want to change out. But that's just my learning curve. Shopify is awesome. Review collected by and hosted on G2.com.

Rob O.
RO
E-Commerce and Technical Resources Manager
Small-Business (50 or fewer emp.)
"Turnkey Solution for E-Commerce Stores"
What do you like best about Shopify?

Shopify is the most user-friendly e-commerce platform on the market. It's robust and scalable for businesses of all sizes. You don't have to worry about costly migrations, server maintenance, technical updates, site security, etc. The benefits are innumerable. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Shopify is a closed-source platform, so the source code is not publicly available. This requires users to access the platform through a subscription-based service. Third-party Apps can be expensive, depending on the needs of your store. Most paid Apps charge a monthly fee as opposed to a nominal one-time fee. Review collected by and hosted on G2.com.

Anton Z.
AZ
Co-founder | Managing Director at Whidegroup
Information Technology and Services
Small-Business (50 or fewer emp.)
"Shopify is great! It is simple, does not require a lot of development for and is easy to support."
What do you like best about Shopify?

I have over a decade of experience with the Shopify platform, managing projects of different size and complexity from all over the globe. I think Shopify is an excellent option for those who are new to e-commerce as it has a simple interface, fast registration and launch, adaptive design, a bunch of features, and 24/7 customer support. It is created in such a way that every merchant can create their own store and start selling products or services in a matter of days. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

It's important to consider the cost of third-party apps. On the one hand, you have a huge choice in terms of adding functionality to your store as well as in terms of integrating it with other tools and platforms. On the other hand, if Shopify’s native feature set doesn’t fulfill your requirements, then you’ll be charged every month for almost every extra app installed on your store. As a result, the more features you want to add, the more it will cost you. Review collected by and hosted on G2.com.

Melvin T.
MT
Owner
Retail
Small-Business (50 or fewer emp.)
"Shopify experience by a small business owner"
What do you like best about Shopify?

The best part about using Shopify is that I don't have to rely on the software developers to make changes to my website. Most changes can be implemented easily with little research and videos from Shopify. It's super easy to use even for a non-technical person like me. its easy to integrate payment gateways using Shopify Payments. I am a small business owner, so I use it frequently Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The monthly cost adds up for the new business. limited customization and reliance on third-party apps, which are generally paid monthly. There are additional transaction fees on top of credit card processing fees. Review collected by and hosted on G2.com.

Bob H.
BH
Jim Brickman Show - Executive Producer/Affiliate Relations
Small-Business (50 or fewer emp.)
"Disappointed by Shopify’s Rigid Billing Practices and Lack of Flexibility"
What do you like best about Shopify?

Never used the product. After review during the trial period we quickly decided it would not be the right platform to accomplish our goals. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I had hoped Shopify would be a long-term partner for my business, but unfortunately, their handling of a billing dispute left me deeply disappointed.

Despite not using the platform for three consecutive months, I was charged $117 in subscription fees. I fully acknowledge that access to the platform remained available — but the charges were retained in error, and the account was dormant. When I reached out to explain the situation and request a partial refund, I was met with a rigid adherence to policy rather than any attempt at understanding or goodwill.

Shopify’s support team confirmed that their 7-day refund window is narrow by design, and that even unused services are non-refundable if not canceled in time. While technically within their Terms of Service, this approach feels punitive and out of step with the kind of customer-first mindset I expect from a modern SaaS provider.

I’ve since disputed the charges with my bank and will be advising my clients and peers to consider alternative platforms that offer more transparency and flexibility. If the roles were reversed, I believe Shopify would expect the same. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market (51-1000 emp.)
"Positive experience using Shopify for my online supplement store"
What do you like best about Shopify?

I've been using Shopify for almost seven years, and let me tell you, it's the best platform out there. It's incredibly user-friendly and offers a wide range of themes to perfectly align with your brand. In fact, I use Wearhous for my supplement store, and it integrates seamlessly with Shopify.

When it comes to designing product appearances on your website, Shopify offers a plethora of functionalities. You can easily customize how your products look, ensuring they are visually appealing and in line with your brand's identity.

One of the standout features of Shopify is its discount functionality. Creating sales promotions is a breeze, and you don't need any programming knowledge. You can effortlessly apply discounts to specific products without affecting others. With just a few clicks and a touch of creativity, your sales promotions are good to go.

Moreover, my Shopify store is connected to our ERP system, allowing me to track stock numbers in real-time across both my online and physical stores. This integration ensures accurate inventory management and prevents stock discrepancies.

In addition to running my supplement store, I also manage a fitness blog on my Shopify page. The platform provides an array of functionalities for designing and enhancing blog posts. From inserting videos to creating captivating headlines, Shopify makes it easy to create engaging content. Plus, you can effortlessly share your blog posts on various social media platforms to expand your reach.

Overall, Shopify has been an invaluable tool for my business. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

In my experience with Shopify, I have encountered very few issues or aspects that I dislike. However, I did face a challenge when connecting my domestic shipping courier to the platform. Although the support team was responsive, it took a few days to resolve the problem, which caused a slight delay in my operations. Review collected by and hosted on G2.com.

Keyan S.
KS
CEO
Small-Business (50 or fewer emp.)
"Comprehensive Ecom Platform for Small Businesses"
What do you like best about Shopify?

The features and built-in functions are just so comprehensive and helpful to me and others like me who just start out as an entrepreneur. They offer a variety of functions and services from point of sale, shipping, website design, order management and payment processing etc.

It makes building a store so easy that ANYONE can start a business nowadays. Their 24/7 customer support and Shopify partners in the community are also some of the best in the industry, been very informative and helpful to me. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I'm not a big fan of their fee structures. Aside from order processing fees which can be up to 4%, there are other fees like built-in apps and themes you need to pay to access features you need Review collected by and hosted on G2.com.

Victoria K.
VK
Customer Experience Associate
Mid-Market (51-1000 emp.)
"I am a customer experience associate that uses this platform daily to work."
What do you like best about Shopify?

I like that Shopify is really user friendly and I am able to leave notes on actions made within the system. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I dislike that Shopify goes down from time to time when the system gets overwhelmed. Review collected by and hosted on G2.com.

HB
CEO
Small-Business (50 or fewer emp.)
"Very intuitive and easy to use platform."
What do you like best about Shopify?

What I like most about Shopify is the ease of use, even for those without technical experience. The platform offers a very robust structure for stores of any size, with thousands of integrable apps, as well as professional and customizable themes. Another strong point is the integration with marketplaces, social networks, and AI tools, which allows me to automate processes, sell on multiple channels, and scale the business quickly. I also value the technical support, which is extremely efficient, and the active community that helps find solutions to any challenge. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The main limitation of Shopify is related to the cost of additional apps. Many strategic features require paid apps or constant upgrades, which can increase operational costs. Additionally, for sales in Brazil or Latin America, some local integrations are still not as optimized as in the United States and Europe. However, with some external solutions and customizations, it is possible to overcome these issues and keep the operation running smoothly. Review collected by and hosted on G2.com.

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Shopify Features
Storefront Design Tools
Product Visualization
Recommendations / Personalization
Content Management
Product Configuration
Product Search and Filtering
Checkout Process
Shipping Options
Tax Display and Processing
Mobile
Shopify