The G2 on Hightouch

Hightouch Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Hightouch, allowing quick setup and seamless integration with platforms. (13 mentions)

Users commend the fantastic customer support of Hightouch, finding it highly responsive and effective for problem-solving. (9 mentions)

Users highlight the easy integrations with various platforms, making setup and syncing a quick and seamless process. (8 mentions)

Users love the easy setup of Hightouch, enabling quick integration and efficient data syncing with minimal effort. (7 mentions)

Users value the seamless platform integration of Hightouch, enabling efficient syncing across various tools with ease. (7 mentions)

Users find Hightouch to be expensive, especially for those needing extensive paid features or additional syncs. (8 mentions)

Users find the learning curve steep, particularly with error messages and crucial settings like primary keys. (4 mentions)

Users often face syncing issues due to limited options and complex setup requirements, causing potential errors during operations. (4 mentions)

Users often face sync issues due to the lack of reverse sync and confusing error messages during setup. (4 mentions)

Users find the debugging process challenging, often struggling with error messages during initial setup and data syncing. (3 mentions)

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Muhammad Imran H.

Data Engineer

Small-Business (50 or fewer emp.)

7/17/2025

"Intuitive, super‑quick setup with clear sync insights"

4.5/5

What do you like best about Hightouch?

I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day.

Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.

Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends.

What I love most:

1. Effortless setup

2. Intuitive UI

3. Error handling

4. Built‑in analytics Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

The pricing of the product should be more transparent. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

We were maintaining homegrown cron jobs and scripts just to push Snowflake data into apps—every tiny schema change meant diving back into code, and failures stayed hidden until a sales rep noticed stale data. Hightouch replaces all of that with a simple, no‑code UI. Now our reverse ETL is bulletproof, and our teams get fresh data without ever opening a script. Review collected by and hosted on G2.com.

Frank S.

Data Analyst

Mid-Market (51-1000 emp.)

3/23/2023

"Easy experience, and excellent for reverse ETL!"

4/5

What do you like best about Hightouch?

Hightouch has proven very useful for target-grabbing data from one system and funneling it into another, which was essential to us in light of a lack of sufficient integrations in our middleware systems in getting data to our destinations. The UI is very user-friendly and the options were plentiful. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Nothing to improve at this point. Hightouch has proven sufficient! Review collected by and hosted on G2.com.

Brian K.

Business Operations Manager

Mid-Market (51-1000 emp.)

7/17/2025

"Data connections made easy"

5/5

What do you like best about Hightouch?

I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

The error messages could be more descriptive to understand what issues are. Review collected by and hosted on G2.com.

Gustavo M.

Data Engineer

Mid-Market (51-1000 emp.)

11/16/2022

"Very easy to use"

5/5

What do you like best about Hightouch?

I've found the HTTP destination lately which was a game changer for me. And found the support team really helpful in assisting me in a use case. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

I cant't think of other improvements so far. Review collected by and hosted on G2.com.

Chaitanya P.

Manager

Enterprise (> 1000 emp.)

7/15/2024

"Amazing Data Junction like Air Traffic Controller"

4/5

What do you like best about Hightouch?

Very easy to source the data from various database and convert them into segments Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Please improve the response time, else all looks amazing Review collected by and hosted on G2.com.

Verified User in Banking

Small-Business (50 or fewer emp.)

3/6/2025

"No Longer Wait for Dev Hours to Deliver Personalized Marketing"

4.5/5

What do you like best about Hightouch?

Hightouch has allowed the Marketing and Data teams to deliver composable and managed data back into third party ads platforms: delivering personalized and well targeted campaigns quickly. Prior to Hightouch, the Marketing team had to advocate for Dev hours in a prioritization meeting to implement any first party data share. This was very difficult and often resulted in implementations that worked initially but were not managed by the Dev team and would eventually break. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

The least helpful part of Hightouch is the debugging process for the http request connectors. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

5/25/2025

"Great ETL tool that helps us with our data pipelines"

4/5

What do you like best about Hightouch?

After using various other tools we settled with Hightouch which makes our lives easier syncing data between our various software applications. Ease of use and easy to setup. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Sometimes the error messages are hard to understand especially when we tried to sync data from Snowflake to Salesforce. This was a bug though which Hightouch fixed. Review collected by and hosted on G2.com.

Verified User in Renewables & Environment

Mid-Market (51-1000 emp.)

11/16/2022

"Hightouch"

4.5/5

What do you like best about Hightouch?

The introduction of the Personalization API allows for real-time querying of data warehouse models with sub-30 millisecond latency, enabling personalized experiences within applications. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

It could be clearer and faster error reporting, especially for large batches, and better logging when errors occur. Review collected by and hosted on G2.com.

Anna-Lisa D.

Product Manager

Mid-Market (51-1000 emp.)

8/10/2023

"HighTouch is non-technical user friendly"

4.5/5

What do you like best about Hightouch?

HighTouch allows me as a product manager to tweak and edit our data integration between our platform/data warehouse and our CRM tool, HubSpot. Its connection with mongo and snowflake allows us to easily filter and query the data before we sync it. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

HighTouch needs to improve their error reporting, especially for large batches. Right now it takes a long time to generate the error report in a CSV with line items but it would help us better troubleshoot to be able to get this faster/at all. Also needs better logging when errors occur. Review collected by and hosted on G2.com.

Yi Yun T.

Analytics Engineer

Mid-Market (51-1000 emp.)

11/5/2024

"Ship data between platforms within minutes!"

5/5

What do you like best about Hightouch?

Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch, we would be spending so much more time in developing solutions rather than activating campaigns and analyzing data. Love it!

Customer support is fantatstic too. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Pricing model could be more friendly for start-ups by going by number of destinations instead of number of syncs. Reason being, there are many individual use cases, that require separate syncs, so it is difficult to limit the number of syncs. Review collected by and hosted on G2.com.