iconik Reviews & Product Details

iconik Product Details

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Iconik is the hybrid cloud asset management and collaboration solution that eliminates creative chaos and unleashes your team's potential. Unlike rigid MAMs, media review only solutions, or fragmented toolchains, Iconik unifies people and media across any storage—on-premise, cloud, or hybrid—with AI-powered intelligence and powerful collaboration tools. Transform scattered workflows into streamlined content creation that scales with your ambitions, not your budget. -- Features: 🌥️ Hybrid cloud, scalable media management • Bring your own storage – No forced migrations or vendor lock-in. Use existing AWS, Azure, on-prem, or multi-cloud infrastructure • One-click deployment – Up and running in days, not months like legacy MAMs • Intelligent proxies – Edit remotely with lightweight files while originals stay secure • Smart deduplication – Eliminate up to 40% storage waste with virtual asset references • Automated archiving – Move unused assets to lower-cost storage tiers automatically • Enterprise scale – Trusted by global teams managing petabytes of content and millions of assets 🔍 AI-powered asset intelligence • Transform dark data – AI metadata, transcription, and tagging make every asset discoverable • Unified collaboration – Real-time review, time-based comments, approvals in hours not days • Eliminate tool sprawl – Replace Frame.io + file sharing + DAM with one complete solution • Professional workflows – Purpose-built for video, audio, and time-based media • Creative tool native – Work directly in Adobe CC, Final Cut Pro without leaving your timeline • Global accessibility – Full mobile access keeps projects moving from anywhere 🔐Smart economics and enterprise security • Usage-based pricing – Pay only for active users, scale up/down anytime. Or choose annual pricing for predictable costs. • Proven ROI – Customers achieve 50% productivity gains, massive cost reductions • Enterprise security – Granular permissions, audit trails, SOC 2 Type II compliance • API-first platform – Automate workflows and integrate with existing systems

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English

Product Description

Iconik empowers your team to stay organized, collaborate, and create impactful work with their media—no matter where it’s stored.

Overview by

Chris McMahon

iconik Media

iconik Demo - Deliver better work through smarter, more connected media management

Traditional media management systems—rigid, fragmented, and disorganized—force teams to waste time navigating tools instead of creating. These disruptions break momentum, delay projects, and reduce the quality of deliverables. Iconik eliminates these barriers by delivering streamlined, intuitive ...

iconik Demo - Keep media tidy, instantly accessible, and ready to create

Traditional workflows often leave media scattered and disorganized, creating unnecessary friction and slowing down creative projects. Iconik brings order to the chaos, simplifying access and giving teams a centralized, intuitive platform to connect with their media effortlessly and focus on what ...

iconik Demo - Align your team to deliver impactful stories

Creative collaboration often involves scattered feedback, disconnected tools, and logistical challenges that slow down production. Iconik brings everything into one place, empowering teams to work together efficiently and deliver meaningful stories faster.

iconik Demo - A scalable system that helps deliver content within budget

Creative teams need reliable systems that keep pace with their growth, ensuring stability without adding complexity. Iconik is purpose-built to handle the demands of expanding media libraries while optimizing costs and simplifying workflows.

iconik Demo - Protect your assets so you can work with confidence

Media security is non-negotiable, but managing it shouldn’t disrupt workflows or complicate access. Iconik offers robust, customizable solutions to ensure your assets remain protected, organized, and accessible only to the right people.

iconik Demo - Create media systems that drive faster results

No two creative teams work the same way. Iconik’s open, flexible platform empowers users to tailor their media management workflows to fit their unique processes, tools, and goals—helping them work smarter and focus on creativity.

Empower your team to stay organized, collaborate, and create impactful work with their media—no matter where it’s stored.

In this case study, Kelsey Marsh, Head of Production & Operations at NowThis, shares how her team revamped their workflow using iconik, Bridge Digital, and a cutting-edge tech stack.

Discover how the Atlanta Hawks bring efficiency and productivity to their content management with IMT and iconik.

Master Iconik's powerful storage management system that lets you organize and control media files across cloud and on-premise locations from one central dashboard. Learn how to connect multiple storage providers like S3, B2, and more.

In this video, we dive into using the Iconik Adobe Panel within Premiere Pro to simplify remote editorial workflows.

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Mohamed M.

Student

Computer Software

Small-Business (50 or fewer emp.)

7/10/2025

"One of the best media management platorms"

4.5/5

What do you like best about iconik?

What I appreciate most about iconik is its ease of use and implementation, and clean interface even with large volumes of media, it’s easy to search, preview, organize, and share assets. Also the number of features is impressive like remote collaboration and powerful search tools. I also love how iconik supports a wide range of media formats and integrates well with creative tools like Adobe Premiere Pro. Review collected by and hosted on G2.com.

What do you dislike about iconik?

While iconik is a strong platform, I think something that can be improved which is the pricing model. I see it may be a bit high for small teams or freelancers especially when scaling up with large storage needs or multiple users. Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

iconik helps manage the growing media library across multiple teams and locations. It solves the challenge of disorganized content and unclear versioning. With iconik, we can easily find, tag, share, and review media content in real-time which improves both the creative output and team efficiency. Review collected by and hosted on G2.com.

Isaac D.

Media Manager

Mid-Market (51-1000 emp.)

3/18/2025

"Excellent platform for media management"

4/5

What do you like best about iconik?

its cloud-native approach, ease of use, proxy editing workflows, customizable metadata fields, scalability, cost-effectiveness, seamless integration with Adobe Suite, and robust security features. Review collected by and hosted on G2.com.

What do you dislike about iconik?

its limited AI capabilities, steep learning curve for advanced features, limited support for certain file formats, occasional glitches, and pricing limitations for large teams. Review collected by and hosted on G2.com.

Moh W.

Graphics designer

Small-Business (50 or fewer emp.)

3/18/2025

"Media management"

5/5

What do you like best about iconik?

Simplifies media asset management, marking it easier to find, share and collaborate Review collected by and hosted on G2.com.

What do you dislike about iconik?

Iconik’s pricing model might be perceived as small teams or individual Review collected by and hosted on G2.com.

Verified User in Arts and Crafts

Mid-Market (51-1000 emp.)

4/1/2025

"My experience has been an amazing success"

5/5

What do you like best about iconik?

My favorite about iconik is what the brand represents. Review collected by and hosted on G2.com.

What do you dislike about iconik?

I really don’t have a dislike but if I come across something I’ll address it Review collected by and hosted on G2.com.

Matthew O.

Sr. Manager of Production Technology

Mid-Market (51-1000 emp.)

12/8/2022

"Most innovative and cost-effective solution for asset management I've seen in a long time"

4.5/5

What do you like best about iconik?

Cloud native approach to media manaagement. Ease of configuring gateways and cloud storage targets Review collected by and hosted on G2.com.

What do you dislike about iconik?

Asset types are limited. Camera media, image sequences, or other custom assets types would be great. Review collected by and hosted on G2.com.

Fred P.

Small-Business (50 or fewer emp.)

11/18/2020

"Life Changing"

5/5

What do you like best about iconik?

I love the way it has helped my team and network of freelancers to break away from the rusty anchors of hard drives and expensive servers. Recently, one of our freelancers uploaded 150 clips from Kinshasa. He then added keywords and the name of interviewees to his work. That day, I can honestly say I was rather moved. It all started when Mattia showed us around Iconik and sent us a trial version with 1 hour of first meeting him. He totally lifted the veil of mystery from things like Azure. On the day we met Mattia and Iconik, we were almost up and running. That day, cloud based severs had lost most of its mysticism.

Our favourite features are:

-the people at Iconik: good listeners, fast and pro active.

-user interface

-ability to plug into many cloud space in a really simple way.

-ability to move data from one server to another through Iconik.

-ability to add time coded comments, then used as subtitle guide.

-ability to connect clips to consent forms etc.

-total flexibility on metadata fields

-Pay as you go. You've read that well. PAY AS YOU GO! Use it in a way that you can afford.

-So much more.

Thanks for being awesome! Review collected by and hosted on G2.com.

What do you dislike about iconik?

There's nothing I truly dislike but I know that soon batch upload will be a little bit easier. Every time I think about this, I also reality check myself: "Here I am, expecting to upload hundreds GB of footage through my bog standard wifi". Yep, Iconik has turned me into this guy. Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

It solves a range of challenges that we thought were highly technical and expensive. EVERYONE with the right permission and the weakest internet access can now browse our footage. Matias in Barcelona: yes. Alain in Goma: yes. Bintou in Niamey: yes. Yes. Yes. Yes. it's now just so easy to find footage, check it's consented, transcribe interviews and annotate exports. Wait. Somebody wants to withdraw their consent and we've got to restrict access to all the footage in which they feature: easy. easy. easy. And so on. Review collected by and hosted on G2.com.

Max P.

Expert en pilotage de media

Small-Business (50 or fewer emp.)

6/4/2020

"Trying it is adopting it!"

5/5

What do you like best about iconik?

-> Creating Low Resolution / Proxy video & asset from our own workstation or server, locally from the set or uploading on the road, to able editors starting the job and then relink with High Resolution, without wasting time

-> Creating & sharing collection for customers, faster than FTP or WeTransfer, able them to have a look at the file in their smarpthone before downloading High Resolution

-> Editorial partner / TV Channel can access our production efficiently with rights selection to watch videos and/or validate them and/or add comments for modificaitons

-> Backup offline on cold hardrive in the shelf and online on one NAS Synology and another NAS (disaster recovery) with Freeenas ... and always know and browse media files

-> Transfer / manage / drive files from one location to another location, which could be server or workstations or cloud ... thanks to the iconik ISG Gateway

-> Archive & restore clean-feed & master to cloud and be able to manage files in a hurry on the road to a client for the day before .... Review collected by and hosted on G2.com.

What do you dislike about iconik?

Today, 2020.06.04 :

... no GPU acceleration

... OpAtom not supported

... managing & monitoring several audio tracks on a video file

... play more than 1 audio track with 2 channel L/R not yet available

... no way to rewrap / change audio track of a video media file from other audio files

... .stl (ebu) subtitle not supported : have to convert them to .srt and works like a charm Review collected by and hosted on G2.com.

Recommendations to others considering iconik:

Stop wasting time and money : work efficiently !! Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

Not wasting time anymore :

-> Know where all our production are stored and quick find them

-> Quick share media files with browsing low resolution video before downloading huge media file in high resolution

-> No need to install a client software to access to media files : it just:works with a browser as Chrome and/or Firefox Review collected by and hosted on G2.com.

Ilan K.

Chief Operating Officer

Small-Business (50 or fewer emp.)

5/26/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Iconik is an essential tool in our environment!"

5/5

What do you like best about iconik?

Iconik has made content management available to users with minimal learning.

The integration into our existing workflows was made easier using API.

Metadata management is very well thought out.

Support is excellent and response times have been good.

Being able to use our own cloud object storage. Review collected by and hosted on G2.com.

What do you dislike about iconik?

It would be great if the notifications could be customized a bit more.

I don't like that navigating away from upload page stops upload without a warning. Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

Being able to have collaboration and input from multiple sources instantly.

Review and Approval.

Metadata management.

API integration to most of our environments.

The ability to provide our clients a content management solution they don't need weeks of training on.

Permission based access on multiple user levels. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

5/26/2020

"Iconik is the hybrid cloud MAM for media production of all sizes"

5/5

What do you like best about iconik?

It's the asset management you always dreamt about but thought you could never afford or was scared to commit to. Iconik is designed from the ground up to be the hybrid Cloud, headache-free SaaS, which doesn't get in the way of the existing folder based workflows. It mirrors on-prem infrastructure to the cloud without forcing to change the operations unlike other MAMs that "want to rule it all" . It enables seamless transition between on-prem to remote, cloud operations. To bring your own cloud, be that AWS or GCP, is super straightforward via its UI or, if you fancy, via API. The monthly costs associated with Iconik are mostly centered on the user accounts, so it's easy to scale down or up the operations, or even bring it down to a bare minimum ( 1 user a month) if you just want to keep the metadata and still track the assets. Iconik can handle production of any size: there is no fear of hitting a dreaded number of maximum assets. Iconik openly published the overview of its infrastructure services: it's agile and infinitely scalable. Its integration with Adobe Suite of production tools is top notch. It's amazing solution that immediately solves the most pressing problems of a modern media production. With the current need to migrate production to remote workflows, it's indispensable. Review collected by and hosted on G2.com.

What do you dislike about iconik?

Nothing major comes to mind. I think the next big step for Iconik is to build a community of users and developers to open source Iconik centric API interactions with various solutions. Iconik was built with API first goal, so the sky is the limit here. Review collected by and hosted on G2.com.

Recommendations to others considering iconik:

I would recommend to immediately integrate Iconik with your own cloud accounts, e.g. AWS, to achieve more cost savings by introducing archive storage tiers, e.g. Deep Glacier Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

Enable to quickly migrate / mirror on-prem storage to the cloud via Iconik Storage Gateways. Immediate review and approval of assets while in production. Easy remote operations of any scale. Iconik enables seamless operation and collaboration of on-prem, off-site and cloud based editing workstations. Review collected by and hosted on G2.com.

Natalie J.

Media Monitor

Mid-Market (51-1000 emp.)

12/2/2019

"Iconik gets the job done"

4.5/5

What do you like best about iconik?

Iconik is very searchable and has a lot of functionality. Review collected by and hosted on G2.com.

What do you dislike about iconik?

I wish you could adjust the size of the navigation bars which one uses to scroll up and down and side to side on the page. Those bars are too small and are hard to click on and use.

I also wish that when you do a keyword search, that Iconik would tell you HOW MANY times a keyword exists in the metadata of an asset from a list view.

Also, my coworkers have complained that the Iconik support staff is not very responsive. Review collected by and hosted on G2.com.