Intuit Mailchimp All-in-One Marketing Platform Reviews & Product Details

Intuit Mailchimp All-in-One Marketing Platform Product Details

Claimed

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

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Intuit Mailchimp

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Intuit Mailchimp All-in-One Marketing Platform Community

Languages Supported

German, English, French, Italian, Portuguese, Spanish

Product Description

Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more.

Overview by

Bianca Gause

Intuit Mailchimp All-in-One Marketing Platform Integrations

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Verified by Intuit Mailchimp All-in-One Marketing Platform

Intuit Mailchimp All-in-One Marketing Platform Media

Monitor trends, track performance, and get actionable insights that help you create better campaigns and drive customer engagement.

Let AI simplify your workflow by generating complex customer segments for highly personalized campaigns.

Build campaigns across multiple channels, and then manage them all from one convenient place.

Drive more repeat business, increase customer retention, and see up to 4x more orders by creating marketing automations with Customer Journey Builder.*

Unify your marketing under one roof by seamlessly integrating SMS into your email, automations, and social campaigns.

Generate professionally written, on-brand marketing emails with the press of a button. You only need to review, edit, and send.

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Kapil P.

Senior Digital Marketing Executive

Small-Business (50 or fewer emp.)

7/4/2025

"AI-powered marketing automation that actually works for small businesses"

5/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

The ease of use is outstanding - the interface is intuitive and Intuit Assist helps me quickly craft relevant content like headlines and body copy. The number of features in one platform is impressive, from email marketing to social media management through their Campaign Manager that lets me view multichannel marketing efforts all at once. The ease of integration with platforms like Shopify, WordPress, and Salesforce streamlines my entire marketing workflow My frequency of use is daily, and the AI-powered automation saves me hours of manual work. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

Customer support can be slow during peak times, and the ease of implementation gets tricky when setting up complex automation workflows. Some advanced features require upgrading to higher tiers, and the pricing can add up quickly as your contact list grows. The learning curve for maximizing all features is steeper than expected. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

Mailchimp solves the problem of juggling multiple marketing tools by providing an all-in-one platform that uses AI to automate and optimize campaigns The real-time behavior data and AI help me convert more customers by personalizing content at scale, while Intuit Assist turns my data into actionable insights. This means I can run sophisticated multichannel campaigns without needing a marketing team, dramatically improving my ROI while saving time. Review collected by and hosted on G2.com.

Wajendhar R. K.

Sr. Marketing Manager

Small-Business (50 or fewer emp.)

4/10/2025

"Solid platform with room for improvement"

4/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I like the templates and the Canva integration, which helps me create visually good-looking emails. Email preview feature is also very useful. It allows you to see and make any changes to how the final emails look like. Testing also helps you see how the emails are delivered to the reader's inbox. So, overall, Mailchimp is easy and user-friendly to operate. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

One feature that irked me was the email preview button. It is not immediately visible. You have to dig through "Help page" to figure it out. It would be great if this feature was more straightforward. Also, I find the segmentation and audience selection process a bit confusing at times. The pricing can go way higher if your subscriber list grows. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

I use Mailchimp for email marketing. Everything from designing, testing, and running email campaigns effectively. It has certainly eased my campaigns and tracking. Although I haven’t tried SMS marketing yet, I plan to incorporate it into future campaigns, as it seems like a promising feature. Review collected by and hosted on G2.com.

Shivakumar S.

Media Buyer

Marketing and Advertising

Small-Business (50 or fewer emp.)

6/24/2022

"Best Email Tool with Lots of Ways to Customise"

4/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I like that Mailchimp is very easy to use but still has many useful features. I can make nice emails fast with the drag-and-drop tool. It also lets me send emails to the right people with groups and tags. The ready-made templates help a lot and the reports show what works and what doesn’t. It also works well with other apps I use for my business. It saves me time and helps me reach my customers better Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

I don’t like that the price goes up when my email list gets bigger. Sometimes it also takes a bit more time to learn new features. But overall, it is still very helpful for my work. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

This tool helps me reach my customers in one place. It saves me time because I don’t need many tools for emails, contacts, and reports. I can send emails to the right people, share news, and promote offers easily. The ready-made templates and automation help me do my work faster and better. This helps me get more people to open my emails and buy my products Review collected by and hosted on G2.com.

Julie D.

Healthcare Professional

Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

4/10/2025

"Transforming Email Engagement: My 7-Year Journey with Mailchimp"

5/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I've been using Mailchimp for the past 7 years to manage and distribute my newsletters. When I first started, my open rates were at 9.3% and click rates at 0.2%. Over the years, with consistent effort and the robust tools Mailchimp offers, I've managed to significantly improve these metrics to an average of 45% open rates and 0.8% click rates.

Mailchimp's user-friendly interface and comprehensive analytics have been instrumental in helping me understand my audience better and tailor my content to their preferences. The automation features have saved me countless hours, allowing me to focus more on creating valuable content rather than managing the logistics of email distribution.

Despite these improvements, I have yet to see a direct increase in revenue from my email campaigns. This is an area I am keen to improve, and I am optimistic that with continued use of Mailchimp's advanced features and perhaps some strategic adjustments, I can turn this around.

Overall, Mailchimp has been a reliable and effective tool for growing my email engagement, and I look forward to leveraging it further to achieve my business goals. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

I can't say there is anything that I actually dislike. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

Intuit Mailchimp All-in-One Marketing Platform is solving several key problems for me, which has significantly benefited my work:

Centralized Management: By providing a comprehensive suite of tools, Mailchimp allows me to manage my website, landing pages, and marketing campaigns all in one place. This centralization saves me time and reduces the complexity of using multiple platforms.

Enhanced Audience Engagement: The platform's marketing automation and analytics tools help me understand my audience better and tailor my content to their needs. This has led to higher open and click rates, indicating more effective engagement with my subscribers.

Streamlined Communication: With Mailchimp's email marketing capabilities, I can easily schedule and distribute newsletters, ensuring consistent communication with my audience. This helps me maintain a strong connection with my subscribers and provide them with valuable health and wellness information.

Data-Driven Decisions: The marketing analytics feature provides insights into the performance of my campaigns, allowing me to make informed decisions and optimize my strategies. This data-driven approach has been crucial in improving my engagement metrics over time.

Efficient Lead Generation: The online form builder enables me to create forms for collecting subscriber information and feedback. This has streamlined my lead generation process and helped me grow my subscriber base.

Overall, Mailchimp's all-in-one platform has made my marketing efforts more efficient and effective, allowing me to focus on creating valuable content and supporting my audience. Review collected by and hosted on G2.com.

Tim W.

General Manager - E-commerce

Small-Business (50 or fewer emp.)

4/10/2025

"Easy to use, great integrations, excellent analytics, marketing automations."

5/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

Mailchimp has made a significant leap forward with its updated visual builder, allowing us to create branded, effective EDMs (electronic direct mail) faster than ever before. The drag-and-drop interface is intuitive and responsive, cutting down on production time while giving us full control over layout and design. What used to take hours can now be completed in a fraction of the time – without sacrificing quality.

The analytics dashboard is another standout feature. It gives us clear, actionable insights into open rates, click-throughs, and campaign performance. This makes it much easier to refine our strategy and get the best possible results from every send.

Email delivery is consistently strong, with excellent inbox placement and deliverability rates. This reliability ensures that our messages are actually reaching our audience – a non-negotiable for any serious e-commerce operation.

One of Mailchimp’s biggest strengths is its ability to handle complex integrations with our e-commerce platform. Setting up automated flows like abandoned cart emails, personalised product recommendations, and re-order reminders has been seamless. These automated journeys are not only easy to build – they also work as intended, and that’s a major plus. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

One thing worth mentioning is that Mailchimp has definitely become more expensive in recent times. The pricing has crept up, and it’s noticeable—especially if you’re managing a growing list. Even contacts who’ve unsubscribed or haven’t opted in still count toward your total, which can push you into a higher billing tier faster than expected.

For us, the features and automation still make it worthwhile, but the cost is something we’ve had to factor into our planning. It’s not quite as affordable as it once was, so it's important to keep an eye on usage and contact management to avoid unnecessary charges. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

Intuit Mailchimp is solving several key challenges that come with running e-commerce marketing at scale. For us, one of the biggest pain points it addresses is time—Mailchimp’s visual builder and automation tools allow us to create and launch effective campaigns quickly, without needing a full design or development team involved every time.

It also solves the problem of segmentation and personalisation. The platform makes it easy to tailor content to specific customer behaviours and purchase history. Features like abandoned cart emails, product recommendations, and re-order reminders help us stay relevant and timely—without having to manually set everything up for each campaign. Review collected by and hosted on G2.com.

Aleksandrs M.

Фотограф

Small-Business (50 or fewer emp.)

4/10/2025

"A powerful marketing tool that inspires scalability"

5/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

On first impressions, Mailchimp offers a user-friendly and intuitive interface that allows even beginners to quickly navigate. Especially pleasing is the ability to automate email newsletters, integrate with other platforms, and access to analytics that help you make informed marketing decisions. The platform seems perfectly balanced for small businesses and creators looking to expand their online audience. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

It's hard to judge the real downsides so far, as I'm just getting started with Mailchimp. However, in the process of familiarization, I noticed that some features are available only on paid plans, and it may take a newbie a bit of time to understand the full ecosystem of features. Hopefully, these nuances won't become a hindrance while using it. Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

Mailchimp helps solve one of the key challenges for online business owners - building effective communication with their audience. With ready-to-use email templates, newsletter automation, and subscriber segmentation, the platform makes marketing easier and more accessible. It saves time, increases customer engagement and allows you to build trust with your target audience. I expect to increase repeat purchases and customer loyalty with Mailchimp. Review collected by and hosted on G2.com.

Philip D.

Creator of (HR) opportunities

Small-Business (50 or fewer emp.)

4/10/2025

"An easy to set up, comprehensive solution"

4/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

Very easy to integrate with my Woocommerce platform, which is a webshop specialized in boardgames, paints and books. I run multiple integrations such ass following up on abandoned shopping carts. My customer's data also populates the mailing list which I use to inform them about upcoming releases, promotions and general newsletters.

The Mailchimp platform is easy to use once properly set up. Linking it to my webshop also provides pictures, prices and links to my products, which is a tremendous help in creating valuable newsletters. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

Unfortunately, at the end of the day, the typical consumer behavior is changing. They no longer open all the newsletters, rarely click on the links and as such, the impact/conversion is decreasing. This is a general trend, not directly linked to Mailchimp but is a factor to take into account when setting up marketing strategies. Review collected by and hosted on G2.com.

Response from Lacy Mills of Intuit Mailchimp All-in-One Marketing Platform

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Thanks so much for the detailed review, Philip! We’re glad to hear Mailchimp has helped streamline your WooCommerce marketing, from abandoned cart follow-ups to product-driven newsletters. We appreciate you sharing your experience and how the platform supports your business.

Lizzy O.

Project Manager

Small-Business (50 or fewer emp.)

4/4/2025

"Great and easy to use!"

4.5/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I used Mailchimp while employed at a previous company, we used it for email marketing to customers of an e-commerce platform. There is where I learned everything I know about how to design, setup, and manage campaigns and marketing. I now work for a smaller company that isn't e-commerce, BUT when the owners started talking about a way to easily get in front of all of our clients, I immediately recommended Mailchimp. I have familiarity with it and it works just as smoothly and easily for this company as well, even though we are using it in different ways. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

There is a limit on the amount of customers you can have. We are a growing small business and will likely hit that soon, although we only send a couple emails a year. Understand why, but wish it was a higher threshold! Review collected by and hosted on G2.com.

Response from Lacy Mills of Intuit Mailchimp All-in-One Marketing Platform

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Hey Lizzy! Thanks so much for sharing your experience and for recommending Mailchimp to your current team! We’re glad to hear it’s been a smooth transition and continues to be a helpful tool across different types of businesses. We appreciate your feedback on contact limits—it’s something we keep in mind as we explore ways to better support growing businesses like yours. We’re happy to hear Mailchimp is helping you stay connected with your clients, and we’re here if you ever need support along the way!

Joy O.

Marketing & Communications Coordinator

Small-Business (50 or fewer emp.)

4/1/2025

"Intuitive Email Marketing Suite"

4.5/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I think that the All-in-One Marketing Platform includes more tools than we even knew when we first signed on. It's intuitive, the interface is user-friendly, and when I get stumped, the library of resources is readily available. I've also had good experiences working directly with experts in the chat feature. Most importantly, all of the recommendations and tools at our fingertips are curated to help us reach as many of our users as possible. The analytics are aimed to help zero in on purchasing behaviors and the messaging that resonate with our people the most. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

While Mailchimp is a great all-in-one tool, there are several limitations we've found, particularly when creating automated customer journeys. As we are a small non-profit, trying to take time to learn how to bootstrap together an email funnel was a bit frustrating, but it is at least functional! Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

Mailchimp helps us solve the challenge of staying consistently connected with a diverse audience—educational therapists, schools, and international partners—all in one place. As the creator of our weekly newsletter, outbound registration emails and more, it has provided a suite that allows me to create some brand-continuity in terms of our digital aesthetics, allows me to to manage our large audience contact list, and the scheduling feature has come in handy more than once! Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp All-in-One Marketing Platform

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Hi Joy. Thank you for your detailed feedback. We're happy you find our platform intuitive and user-friendly. It's great to hear it's helping you reach your audience with valuable analytics. We understand your point about the limitations with automated customer journeys for non-profits and appreciate this insight as we work to enhance our automation features.

Wendy M.

Owner/Broker

Small-Business (50 or fewer emp.)

4/3/2025

"What a simple way to start or enhance your email campaign journey"

5/5

What do you like best about Intuit Mailchimp All-in-One Marketing Platform?

I love that Mailchimp has cut my learning curve short and made it super easy to get started! The custom built journeys have made my customers path to purchase much more smooth, effective and converting. I love that every step of the customer lifecycle can be managed through the premade templates. Don't even get me started about the super simple integrations! Beautiful! All I have to do is put in my content and Voila! I appreciate that if I ever get stuck - help is just a click away. Review collected by and hosted on G2.com.

What do you dislike about Intuit Mailchimp All-in-One Marketing Platform?

The only thing I find a little frustrating is the Instagram integration does not work for the content block. Other than that, it's good to go! Review collected by and hosted on G2.com.

What problems is Intuit Mailchimp All-in-One Marketing Platform solving and how is that benefiting you?

The problem I had was all my contacts were on social media, which could be here today and gone tomorrow. I do not own that space. Mailchimp gives me the ability to keep in touch and own my customers while enhancing their journey with my business. They win and I win! Now I can keep in touch right where they are, inside their inbox and I am not platform dependent. Review collected by and hosted on G2.com.

Response from Austin of Intuit Mailchimp All-in-One Marketing Platform

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Hi Wendy. Thanks for the great feedback. We're glad Mailchimp has made things easy and effective for your customer journeys. We appreciate your feedback on the Instagram integration and we will make sure it's passed along to the team.